Sell the problem
💡Focus on solving their problems, and the sales will follow.
When it comes to running a business, it’s easy to get caught up in promoting your product. But here’s the thing — people don’t buy products; they buy SOLUTIONS to their problems. 🎯
Think about it: what problem does your product or service solve? That’s what your customers care about. Whether it’s saving time, making life easier, or solving a specific pain point, your job is to show them how your business is the answer they’ve been looking for.